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Punters experienced at taking into account any raw advantage will have to reverse established thinking from today 31st March 2011 when Leicester holds the first meeting in Britain where starting stalls are numbered from the inside on a right -handed track. This new rule brings Britain into line with the rest of the racing [...]
The 2011 Grand National at Aintree is fast approaching. The clerk of the course at Aintree has stated that both race-goers and horses preferring a sounder surface should be suited by the expected weather conditions at the three day event next week.
It is set to clear up towards the end of next week and [...]
A recent survey found that over 8o% of social media programs don’t measure return on investment (ROI). It indicated that a lot of individuals and businesses would like to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to begin.
Companies and executives are beginning to really [...]
MERIGO, who needs 16 to come out to get a run in the John Smith’s Grand National, could instead bid to become the first back-to-back winner of the Coral Scottish Grand National since Androma in 1985.
Earlier this month, Merigo’s trainer Andrew Parker stated the Grand National, for which his chaser is as big as [...]
The Cheltenham Top Jockey Award for the Festival seems to go the way of Ruby Walsh with regularity but it’s not so straightforward for the Irishman at Aintree and he has only been awarded the title in 2003 and 2008. Far more dominant at Aintree is his great friend and rival AP McCoy who last [...]
Social media has been around for quite a while, but it took until the beginning of 2009 for it to gain significant mainstream approval and reliability. Since then, it’s been unlikely to attend a business-related conference that lacked a social media panel discussion or presentation.
- Relationship development – Much like public relations, social media [...]
Social media has been around for quite a while, but it took until the beginning of 2009 for it to gain significant mainstream acceptance and reliability. Since then, it’s been unlikely to attend a business-related conference that lacked a social media panel discussion or presentation.
- Research – The first step toward great communications results [...]
Social media is the platform of using highly accessible and scalable communication techniques for media and social interaction. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It has been as “a group of Internet-based applications that build on the ideological and technological foundations of Web [...]
Social marketing uses the benefits and of doing social good to secure and maintain customer engagement. In social marketing the distinguishing feature is therefore its “primary focus on social good, and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing.
Public sector bodies can use standard marketing approaches to [...]
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific interactive goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid negative goods and thus to promote society’s well-being as a whole. For example, this may include asking [...]
